PRIVATE LABEL PERFUME SERVICE, WITH LOW MINIMUMS
Our private label perfume service is discreet, tailored and flexible. For whenever you need bespoke perfume or home fragrance at scale for your business, project or event.
Our turnkey private label perfume service is completely end-to-end from idea to bottled product and beyond. Our service gives your business the structure it needs to run smoothly from startup to scaleup.
With MOQs (Minimum Order Quantities) from 25 units, we’re ideally placed for startups and smaller projects. Offering batch sizes up to 2500+ units our service is made for boutiques and small chains. We can also meet the needs of major national and global brands.
Reach out to us today to discuss your private label project, and case studies of our work in action and below:
The project was to replicate the pictured dish as a perfume for a Valentine's Day brand activation.
The dish was Caramel Chicken- the main design challenge was capturing the meatiness in a wearable way. I started by replicating the dish in my own kitchen, and set to researching and selecting my materials before creating first drafts. 12 designs were considered over a 3 part iterative process.
Each scent is bottled, boxed and labelled by hand with the help of specialist equipment (I did all 300 bottles for this project in 1 day). Options available for larger scale production.
The project was to replicate the pictured dish as a perfume for a Valentine's Day brand activation.
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What We Do
We’re private label perfume manufacturers based in the UK, offering luxury design and production and a white glove service. We produce fine fragrance, home fragrance and scented products for your brand, event or venue.
Fragrance development, formulation & supply
For bespoke work, you provide references, stories or briefs and receive structured sample rounds to refine the scent based on your brief.
For off-the-shelf, choose from our existing library and request any tweaks, cutting development time while still securing an exclusive product.
Contract manufacturing & white label services
If you wish to streamline and scale your business (with minimal disruption to operations) we can recreate your existing formula in reliable production runs while maintaining your branding and quality.
In-house packaging and product compliance
Our service can print labels, boxes and basic logos (within reason) at no extra charge so your product looks retail-ready from day one. We advise on best bottle design.
We’ll handle the admin headache of labelling rules for perfume cosmetics and home fragrance, and supply you with the documents and registration needed, so that you can stick to the interesting stuff.
Logistics, fulfilment & warehousing
Stock can be shipped to you, a fulfilment centre, or directly to retailers depending on your route to market. This helps reduce storage concerns and manual handling at your own facilities.
Why Should I Care About Private Label Perfume?
You run a product-based or service-based businesses
Perfume is a high margin product that shapes and defines your branding experience using scent marketing. For product-led businesses, this can diversify inventory and boost profits. For service-led businesses, customer behaviour and retention can improve.
You’re a celebrity, influencer, manager or agency
If image is part of your business, private label perfume can prepare you for the next stage of your career, diversifying your income while deepening fan connection and public perception.
To maintain strict confidentiality, we’ll work closely with you and your team until you want the launch to go public.
You’re planning an event or run a venue
For events and venues, own-brand perfume or room scenting turns an event into memories and keepsakes. This experiential marketing is a noisy way to keep eyeballs, footfall and word of mouth on your brand experience.
You run a charity or fundraiser
Private label perfume is a positive campaigning method for your cause- helping donors connect with the cause and feel rewarded rather than harassed, guilted or scolded.
Why Choose Our Private Label Perfume Manufacturing Service?
Full turnkey production
Our private label perfume service covers everything from formulation and safety paperwork to bottling and packing, so you do not have to coordinate multiple suppliers.
Fragrance selection, formulation & fulfilment
You can customise ready-made scents or commission fully bespoke as needed for your budget and brand fit.
A dedicated service from a supplier who wants you to succeed
If you know what you want, we’ll listen to and execute your directive- using our initiative to foresee and mitigate potential roadblocks.
If you’re just starting out, we’ll offer guidance on making your business succeed and the project run smoothly (having learned from all the same mistakes while starting up ourselves).
Low MOQs and 50/50 payment terms
Low MOQs make our service available to designs of smaller scope, while split payments ease your cashflow for one-off projects or the early stages of your business.
How Much Does It Cost?
Download the buyer’s pack
To get exact unit costs, minimums and scent options, you can request a buyer’s pack with current pricing and configurations.
This saves time and offers transparency by avoiding drawn-out quote requests, and giving a clear document to share with internal stakeholders.
Please note, our dedicated service is bespoke and we’re unwilling to offer quote matching.
Understanding your ROI
Our buyer’s pack gives margins, breakevens and more for the recommended retail pricing inside. This should help you to plan your inventory and cashflow before committing.
When discounts may apply
Larger runs, multiple scents or repeat orders may qualify for better unit rates. We can also offer concessions (and a faster production process) if you don’t need boxes or bottles.
Our standard buyer’s pack is for eau de parfum strength, so we do offer concessions for weaker blends like EDTs, colognes and dupes.
How Will the Project Be Managed?
You deal with one lead contact instead of juggling perfumers, printers and logistics companies. This is especially valuable for busy marketing and operations teams with limited bandwidth.
Key milestones are booked in advance, so everyone knows what is expected and when. You’ll receive realistic estimates that factor in compliance and supplier lead times.
How to Place a Private Label Perfume Order and How the Project Will Run
Step 1: let’s discuss your design
Simply reach out to us with your design idea and the size(s) and number of units you want. We’ll arrange a short call to clarify your goals, budget, design needs and timelines.
Step 2: receive invoice and confirm scope
Once the scope is agreed, you’ll receive an itemised proforma invoice stating quantities, options and any agreed concessions.
Step 3: pay 50% proforma to begin production
Your initial payment officially begins the project, works starting on a date that will be emailed to you. A receipt of payment confirmation can be emailed to you formally or informally.
Project Workflow
Here is how your private label perfume design will be completed:
Step 1: Design iteration and approval
We’ll design samples based on your brief and post these out to you. You give structured feedback on what works and what does not, guiding further refinements. Clear limits on included revision rounds keep the process focused and protect both time and budget.
Step 2: Compliance, manufacturing and bottling
Once a formula is approved, it goes through safety assessment- resulting in a CPSR and product registration if required in your region, in addition to a PIF (Product Information File) for your records.
Step 3: design and approval
We’ll recreate the approved recipe at scale and then begin bottling and boxing. This is the point where the project moves from development to the much faster manufacture and fulfilment.
Step 4: delivery, reorders and scale-up
Finished stock is shipped to your chosen destination, and reorders become faster because development is complete. This turns your private label fragrance into a repeatable supply rather than a one-off project.
How Long Does Private Label Perfume Take?
Typical turnaround for reorders and ready-made scents
Ready-made scents can typically be produced and shipped in a few weeks once artwork and quantities are confirmed. This suits projects with fixed dates and limited planning time.
Recommended timeline for bespoke projects
A minimum of 12 weeks is recommended to allow for design, maceration (ageing), and compliance. Building this into your project plan prevents uncomfortable last-minute compromises on quality.
How long to age the perfumes?
Allowing the fragrance to rest before bottling improves smoothness and stability. Cutting this corner can lead to rougher scent profiles and inconsistent batches, which can damage your brand.
Making Your Private Label Perfume Safely and Legally
British and EU cosmetic compliance
We operate to recognised British and European standards for cosmetics and home fragrance, providing you with independent proof and transparent consultancy throughout this process.
IFRA & Cosmetic Product Safety Reports (CPSR)
By extension, we’ll provide you with a CPSR and PIF (Product Information File) to verify your perfume is safe.
We also ensure IFRA compliance for industry best practice. Formulas are checked against these guidelines, mitigating the risk of regulatory challenges.
Region-of-sale registration and labelling
Where registration is required, support is available to make sure your product meets labelling and notification rules. That protects both your customers and your brand from avoidable compliance issues.
Get in Touch
To discuss scope, budget and timelines for your private label project, arrange a short exploratory call with us. This is where turn your ideas into a concrete, costed plan.
PRIVATE LABEL PERFUME FAQS
What is private label perfume?
Private label perfume refers to fragrances that are created by a manufacturer but branded and sold under the label of a specific retailer or individual.
How does private label perfume work?
Private label perfume allows retailers or individuals to customize and brand bespoke or existing fragrance formulas with their own label, packaging, and design.
What are the benefits of private label perfume?
Private label perfume offers the opportunity to have your own unique fragrance line without investing in the entire manufacturing process. It allows for branding control and faster time-to-market.
How is private label perfume relevant to my business?
It’s outsourced product development, tailored to your audience while saving much of the time required.
How can private label perfume make my business money if I don’t sell perfume?
Private label perfume also accentuates an existing product or service, through promos and events that stay in the customer’s mind and garner brand coverage.
Is private label or white label the best option for me?
If you want an existing perfume but with your own branding then white label (turnkey). Private label is better if you want a specific perfume and have an intimate knowledge of your audience.
Do you offer dropshipping with private label perfumes?
Yes, but we charge a monthly rental fee for this given that this is inventory storage exclusive to you. Rental amount is dependent on order volume (and so storage space needed).
Will my private label perfume be safe?
Yes! We’re an IFRA compliant private label perfume provider. We submit each perfume for independent safety assessment in the relevant region(s) of sale, and register each scent where required.
Do you do discounts for multiple private label scent designs?
For certain projects yes, but this will depend on order volume. Get in touch to discuss.
Do you handle packaging and bottling?
Absolutely! We offer standard tuck boxes with printing at no extra charge for most orders, and bespoke packaging design options for an additional fee.
Can my private label perfume be a dupe?
Yes, but we recommend making any dupe your own. To manage expectations, certain ingredients in your reference perfume may be banned or restricted if the perfume in question is discontinued.
Will I own my turnkey fragrance design?
Yes, as well as your branding but the latter is more enforceable from a legal perspective. You or a representative will be named in any safety documentation, and your private label perfume will be registered in the cosmetic database under this name.
Can I only get refills from you?
As part of owning your new perfume, this will include the recipe including ingredient percentages and recommended ingredient suppliers. You’ll be able to take this to any perfume mnanufacturer you like, although we hope you stick with us!
Will you use my scent and branding on other projects?
We will never try to sell your branding or bespoke fragrance design in any of our work. We may use images from your project in promotional materials such as case studies.
Do you offer marketing services for private label perfume?
Unfortunately, this would be a conflict of interest given we sell our inhouse range to b2c customers as well. We can recommend respected marketing service providers we trust as a starting point.
Do bottles and caps cost extra?
All bottles and caps are included for no extra charge on all projects.