PRIVATE LABEL PERFUME SERVICE, WITH LOW MINIMUMS
The project was to replicate the pictured dish as a perfume for a Valentine's Day brand activation.
The dish was Caramel Chicken- the main design challenge was capturing the meatiness in a wearable way. I started by replicating the dish in my own kitchen, and set to researching and selecting my materials before creating first drafts. 12 designs were considered over a 3 part iterative process.
Each scent is bottled, boxed and labelled by hand with the help of specialist equipment (I did all 300 bottles for this project in 1 day). Options available for larger scale production.
The project was to replicate the pictured dish as a perfume for a Valentine's Day brand activation.
If you want to start your own fragrance line or need perfume for a project or event, our private label perfume service with low order minimums (just 25 units!) is best placed to help you while you’re just starting out. We can handle runs of up to 2500+ units per batch, so you’re in good hands if you’re growing or established.
We take pride in our comprehensive private label perfume solutions. From fragrance selection and formulation to cosmetics safety and manufacture and fulfilment, we can handle every aspect of the process, ensuring a seamless and hassle-free experience for our clients.
Our private label perfume service ranges from bespoke luxury fragrance design to turnkey private label options (you can order samples here). We offer relatively speedy turnarounds of 2-4 weeks for turnkey and 6-12 weeks for bespoke.
Packaging is included at no extra charge for most orders, which of course will be printed with the logo and graphics of your choice. Custom packaging options are also available, so talk to us about your design.
Our 50/50 payment terms and low minimum order quantities make it easy to start your private label perfume journey in a way that’s easy on cashflow.
How to Place a Private Label Order
Orders can be placed in 1 or 2 stages, either entirely through invoice or through both invoice and the product catalogue below. Here are the steps.
1. Before ordering your private label perfume, contact us below to discuss the scope of your packaging design if you would like us to handle this for you.
2. An invoice will be generated for you.
3. Pay your invoice to complete the order. A minimum 50% proforma payment of this invoice is required for production to start on your order.
4. If you are unsure of the units you would like at this stage you can request an additional invoice (the same proforma payment applies) by completing and returning our buyer's pack to info@celieandcouch.co.uk. Alternatively, simply order below with a note quoting your invoice number.
PRIVATE LABEL PERFUME FAQS
What is private label perfume?
Private label perfume refers to fragrances that are created by a manufacturer but branded and sold under the label of a specific retailer or individual.
How does private label perfume work?
Private label perfume allows retailers or individuals to customize and brand bespoke or existing fragrance formulas with their own label, packaging, and design.
What are the benefits of private label perfume?
Private label perfume offers the opportunity to have your own unique fragrance line without investing in the entire manufacturing process. It allows for branding control and faster time-to-market.
How is private label perfume relevant to my business?
It’s outsourced product development, tailored to your audience while saving much of the time required.
How can private label perfume make my business money if I don’t sell perfume?
Private label perfume also accentuates an existing product or service, through promos and events that stay in the customer’s mind and garner brand coverage.
Is private label or white label the best option for me?
If you want an existing perfume but with your own branding then white label (turnkey). Private label is better if you want a specific perfume and have an intimate knowledge of your audience.
Do you offer dropshipping with private label perfumes?
Yes, but we charge a monthly rental fee for this given that this is inventory storage exclusive to you. Rental amount is dependent on order volume (and so storage space needed).
Will my private label perfume be safe?
Yes! We’re an IFRA compliant private label perfume provider. We submit each perfume for independent safety assessment in the relevant region(s) of sale, and register each scent where required.
Do you do discounts for multiple private label scent designs?
For certain projects yes, but this will depend on order volume. Get in touch to discuss.
Do you handle packaging and bottling?
Absolutely! We offer standard tuck boxes with printing at no extra charge for most orders, and bespoke packaging design options for an additional fee.
Can my private label perfume be a dupe?
Yes, but we recommend making any dupe your own. To manage expectations, certain ingredients in your reference perfume may be banned or restricted if the perfume in question is discontinued.
Will I own my turnkey fragrance design?
Yes, as well as your branding but the latter is more enforceable from a legal perspective. You or a representative will be named in any safety documentation, and your private label perfume will be registered in the cosmetic database under this name.
Can I only get refills from you?
As part of owning your new perfume, this will include the recipe including ingredient percentages and recommended ingredient suppliers. You’ll be able to take this to any perfume mnanufacturer you like, although we hope you stick with us!
Will you use my scent and branding on other projects?
We will never try to sell your branding or bespoke fragrance design in any of our work. We may use images from your project in promotional materials such as case studies.
Do you offer marketing services for private label perfume?
Unfortunately, this would be a conflict of interest given we sell our inhouse range to b2c customers as well. We can recommend respected marketing service providers we trust as a starting point.
Do bottles and caps cost extra?
All bottles and caps are included for no extra charge on all projects.