ABOUT
Fragrance for belonging.
Handmade perfumes empowering identity and connection.
When and Where the Idea for My Niche Perfumery Came About
'The Color Purple' and 'Fried Green Tomatoes at the Whistle Stop Café'. CELIE & COUCH is a portmanteau of the main protagonists' names.
With so much shame and helplessness in the world, whenever I feel devalued or alone I can always draw strength from these pages.
The recipes and handmade crafts in these books inspired me to get crafty myself, so I started developing the perfumes and brand in 2016.
The perfume industry holds major sway over who's beautiful, who's valuable, who's worthy of a place in this world. I want my perfumes to be that for those who haven't received the message yet.
Just as CELIE Johnson & Evelyn COUCH learned in the books, I want my perfumes to remind you that your strength and value are inherent.
Why and How I Make Indie Perfume
Life tells us not to be ourselves.
We make risk-taking perfumes, with weird and wearable blends, using misunderstood ingredients,
Collabs
Chopstix Valentine's Day Promo for a new menu item.
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Scents about community should be for the community. I cater to a range of budgets. My scents are EDPs, longer-lasting than high street EDTs.
By hand from blend to box, enjoy.
Jord.
Founder of CELIE & COUCH
